Mobile, smart phone, social media has been a driving force in the E-commerce market in any geography across the world. Brazilian market is the most attractive, and favorite of the Latin america. A recent survey of U.S. marketers done by Aquent and the American Marketing Association showed that 82% of them expect to increase their focus on mobile advertising in 2013.
Out of the 23 key economic indicator picked from Brazil, about 80% are in positive correlation with Mobile subscription and Gross domestic saving. This is a big indicative of the population wanting to opt more on the internet and also the purchasing power of the local domestic population
Mobile subscription acceptability increased with a very positive trend than the grounding telephone lines, which is very obvious, but this is a great sign of the population acceptability of technology, and spend on technology. This also indicates a good trend on saving per capita.
Mobile subscription grew more with the female employment, where as male employment has shown a downtrend.