Can Analytics Read Brain?

ID-100110588Analytics is about reading the meaning out of data, but what if it starts reading futuristic does and don’ts of a parson. It makes the impression as horoscope reading, but in fact this is very scientific and mathematical. Normally a person can’t be very different than what he has been doing so far, and that’s become foundation of the guess work. Multiple no. of circumstances decides our decision and those circumstances are the deciding variable behind every decision a person makes. If circumstantial variables are calculated properly, an approximation of the decision output can be estimated. This is as good as forecasting the future events or mind reading.
Inflammation is very common word, which related to infection wound, bacterial attacks and any other physical attack from outside.
But there is an also a inflammation due to mental stress, which eventually are the decision guiding variables.
The variable related to these possibly are:

  • Fear of rejection
  •  Unnecessary protection
  •  Fear of social withdrawal
  •  Counteractive
  •  Ideal ego
  •  Depression
  •  A strong desire to win and extreme fear of losing
  •  Arrogant
  • A strong desire to show power

There could be thousands of other traints coming from people with diverse background and diverse kind of experience in life. Many of  human traits are well defined in human psychology.
Machine learning and analytics or any of these advance application might seems to be famous jargon of the day, but these are basically have well research evident as old as during the time of Hitler.
The famous Nizor project, which is a Psychological Analysis of Adolph Hitler (His Life and Legend) by Harvard Psychological Clinic, New York Psychoanalytic Institute, is the evident for that.
In 1943, the Allied forces wanted to understand Hitler’s psychological makeup in order to predict, to the extent possible, his behavior as the Allies continued their prosecution of the war and to anticipate his response to Germany’s defeat. The Allies were also seeking to understand the German national psyche to gain an understanding of how to convert them into a “peace-loving nation.” This report was written for the OSS by Dr. Henry A. Murray, pre-war Director of the Harvard Psychological Clinic.
Murray explored a theory of personality in which the interplay of 20 psychogenic needs of varying strength produced distinct personality types.
This is all about getting closer to the source and accurately studying the reasons affecting the event to occur. In quantifiable environment it is easy, but very challenging if behavioral data needs to put into a psychoanalytic frame work.
Population is the market, and psychology and human behavior drives the population decision making power.


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